eTALK China Insight

Metaverse in China

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Introduction The term around the so-called metaverse always causes a stir with various news. What is the metaverse? What role does China play in it? What are the differences between a Western and a Chinese metaverse? Which companies and apps do you have to know about? This blog article provides a comprehensive introduction to the topic! Source: Reuters 1. What is "Metaverse"? Simply put, the metaverse connects the real and virtual worlds. The word is composed of "meta" and universe.…

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Full Guide of Chinese Shopping Festivals

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Introduction No other country in the world celebrates shopping festivals as much as China. The best known of these is Singles Day, or Double 11, when sales records are broken every year and this trend seems to stay. However, there is much more to China than Singles Day. In addition to the major national holidays, there are other events that companies should prepare for. Below we present the biggest Chinese shopping festivals in chronological order. In doing so, we go…

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eTALK China Insights: China Social Media Ecosystem

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Social Media in China Statista.com There are approx. 927 million social media users in China during 2020. The Chinese netizens have been increasing their dependence on Chinese social media platforms to share their opinions and make connections. Top social media apps include: Douyin WeChat Weibo Xiaohongshu (RED) The Ecosystem Thinking Source: chinaskinny.com Chinese social media apps differ from most of their counterparts in the West in the sense that they all tend to slowly branch out to have their own…

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eTALK China Insights: Credit Cards in China

Read more about the article eTALK China Insights: Credit Cards in China

China’s Credit Card Disappearance? Image Source: Getty Images China has somehow forgone the credit card era and went straight to mobile payments. This is largely due to China going through a huge and sudden burst of economic development over the recent decades. Credit cards were never able to gain a strong foothold in the Chinese payment market before mobile payment appeared. The Trend Data Source: IPSOS, WalktheChat As we can see from the figure above, in 7 short years, mobile…

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eTALK China Insights: Chinese Digital Megatrends Series – China’s Digital Ecosystem is Driven by 6 Forces

Read more about the article eTALK China Insights: Chinese Digital Megatrends Series – China’s Digital Ecosystem is Driven by 6 Forces

#1 E-commerce and Omnichannel Source: daxueconsulting.com Omnichannel refers to the multichannel approach of customer fulfillment. In China, it is made of four major components: Decision-making Consumer Engagement Fulfillment CRM Online retailers are focusing more and more on delivering integrated experiences, sometimes even combining digital with physical experiences – “phygital”. #2 Social Commerce Source: homepage.rs In the aftermath of Covid-19, Chinese consumers spend over 7 hours a day on the mobile internet. Two-thirds of which are spent on social apps. China’s…

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eTALK China Insights: Chinese TOP KOL

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Chinese Influencers Are RECORD-BREAKING! For many in the West, names like Austin Li or Viya are rather unheard of. But when it comes to spreading the word about brands and products in Chinese e-commerce, these influencers are second to none. Key Opinion Leaders (KOL), the most famous Chinese influencers, are internet celebrities of China. These KOLs talk about products and brands in their livestreams, and have built a solid foundation of millions upon millions of loyal followers. They can make…

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