Top Sellers Incubation Program
In China e-commerce, a healthy product assortment structure reflects the well-known Pareto Principle: the top sellers which cover 5-10% of the assortment will contribute 60-80% of the store sales. Either for a new store or mature store, the top seller performance is always the store foundation and key sales driver. eTOC has development a successful Top Seller Incubation Program based on big data which helps you identify potential top sellers, tells you how to incubate the top sellers as well as how to continuously improve top sellers performance.
Why Are Top Sellers So Important for Your Online Store in China?
How to Identify Top Sellers for Your China Online Business?
eTOC Top Seller Incubation Program is a comprehensive data based program. The data analyses covers three major prospectives:
market & category, competitors and brand itself.
Market & Category
We map your playing field and tell you “where to play?”
Competitors
We monitor your competitors and summarize their success factors and tell you “how to play?”
Brand & Products
We analyze where you stand and tell you “how can you play?”
How to Incubate Top Sellers for Your China Online Business?
When the potential top sellers are identified, we will incubate them by using a systematic method. eTOC Top Seller Incubation mechanisms cover both marketing and sales measures:
- Product Story Design
- Product Detail Page Optimization
- Traffic Acquisition Strategy
- Social Media Buzz Creation
- E-Commerce Mechanisms
- ...
Top Sellers Performance Tracking and Continuously Improvement
We will monitor predefined KPIs through daily real time performance tracking and make timely adjustments:
